ThorFi is a fintech brand committed to helping people easily diversify into the world of crypto space investments. Recognizing the importance of enhancing its online presence, this growing company sought to provide quick insights into its identity and offerings, as well as links to its other web properties. To embody its new branding, crafted by the multidisciplinary team at Column Five Media, ThorFi aimed to create a landing page that reflects its new identity and streamlines user engagement. I contributed as the main web designer on this project, closely collaborating with a multidisciplinary team.

The initial phase of this project involved creating high-fidelity wireframes based on the page content outline provided by the strategy team. After an iterative refinement process to finalize the wireframes, we transitioned to the UI phase. During this phase, the newly established ThorFi branding was implemented to shape the final aesthetic of the landing page, which included incorporating subtle scroll effects and hover animations to enhance user engagement and interaction.

In the wireframing phase, high-fidelity wireframes were crafted to provide multiple layout options for different sections, illustrating how content and information could be visually organized throughout the page. This approach ensured a solid foundation before proceeding to the design phase.

‍